What are Templates?
Templates are pre-approved message models by Meta for sending via WhatsApp Business API (Gupshup). They are required to initiate conversations or re-engage leads after the 24-hour window.Marketing
Promotions, news, and campaigns
Utility
Transactional notifications, confirmations, reminders
How It Works
1
Create template in Gupshup
Configure the template in the Gupshup dashboard with desired components (header, body, footer, buttons).
2
Wait for Meta approval
Templates must be approved by Meta before use. Possible statuses:
APPROVED, PENDING, REJECTED.3
Sync with Leavo
The meta-service automatically syncs approved templates with Leavo.
4
Use in cadences and follow-ups
Associate templates with cadence steps or configure follow-ups with official templates.