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What are Templates?

Templates are pre-approved message models by Meta for sending via WhatsApp Business API (Gupshup). They are required to initiate conversations or re-engage leads after the 24-hour window.

Marketing

Promotions, news, and campaigns

Utility

Transactional notifications, confirmations, reminders

How It Works

1

Create template in Gupshup

Configure the template in the Gupshup dashboard with desired components (header, body, footer, buttons).
2

Wait for Meta approval

Templates must be approved by Meta before use. Possible statuses: APPROVED, PENDING, REJECTED.
3

Sync with Leavo

The meta-service automatically syncs approved templates with Leavo.
4

Use in cadences and follow-ups

Associate templates with cadence steps or configure follow-ups with official templates.

Template Model

Template Status

Only templates with APPROVED status can be used in cadences and follow-ups.

Categories

Endpoints