What are Cadences?
Cadences are automated message sequences that are sent to leads at defined intervals.Use Cases
Onboarding
Welcome sequence for new leads
Follow-up
Automatic follow-up after contact
Nurturing
Content sequence for engagement
Re-engagement
Reactivate inactive leads
Cadence Structure
A cadence consists of:- Name and description - Identification
- Steps - Ordered messages with intervals
- Triggers - Conditions to start/stop
Step Example
Delay Format (ISO 8601)
Available Variables
Use variables to personalize messages:{{LEAD_NAME}}- Full name{{LEAD_FIRSTNAME}}- First name{{COMPANY_NAME}}- Company{{LEAD_CUSTOM_FIELD}}- Custom fields