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What are Cadences?

Cadences are automated message sequences that are sent to leads at defined intervals.

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Use Cases

Onboarding

Welcome sequence for new leads

Follow-up

Automatic follow-up after contact

Nurturing

Content sequence for engagement

Re-engagement

Reactivate inactive leads

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Cadence Structure

A cadence consists of:
  1. Name and description - Identification
  2. Steps - Ordered messages with intervals
  3. Triggers - Conditions to start/stop

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Step Example

{
  "order": 1,
  "delay": "P1D",
  "message": {
    "type": "text",
    "content": "Hello {{LEAD_FIRSTNAME}}, how can I help you today?"
  }
}

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Delay Format (ISO 8601)

FormatDescription
PT30M30 minutes
PT2H2 hours
P1D1 day
P1W1 week
P1M1 month

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Available Variables

Use variables to personalize messages:
  • {{LEAD_NAME}} - Full name
  • {{LEAD_FIRSTNAME}} - First name
  • {{COMPANY_NAME}} - Company
  • {{LEAD_CUSTOM_FIELD}} - Custom fields